$('#s5').cycle({ fx: 'fade', speed: 3000 , timeout: 1500 });
$('#s1').cycle({ fx: 'fade', speed: 3000 , timeout: 5000 });
$('#s2').cycle({ fx: 'fade', speed: 3000 , timeout: 11000 });
$('#s3').cycle({ fx: 'fade', speed: 3000 , timeout: 7000 });